11/21/2023 0 Comments Spore kickassBack then, the industry was content to target the same crowd it always had - males aged 18 to 35. Ten years ago, reaching a wide audience wouldn’t have even made the radar at most game companies. “If you have a diverse team, you can create a game that satisfies a much wider audience than if you have a homogeneous team.” James Cheng / “Because everyone out there experiences games differently,” says Tracy Rosenthal-Newsom, senior producer at Harmonix Music Systems, the company that created the “Guitar Hero” franchise. So what difference does it make if the people who make those games are overwhelmingly white, male and young? “Women are playing games now, in part because computers are much more part of our lives,” says Bradshaw. And women make up 42 percent of all online gamers, according to a recent study from the NPD Group. Women gamers comprise 38 percent of all players, says the Entertainment Software Association. If you think those stats mirror the percentage of gamers that are female, think again. ![]() While exact numbers are difficult to chase down, the International Game Developers Association estimated that just under 12 percent of the game workforce is made up of women. She’s currently leading a team that’s working on the studio’s highly anticipated “Spore” title.īut even though Bradshaw is a big shot in the game industry, she’s still a minority in a sea of guys. Bradshaw has many successes to her credit, including “The Sims 2,” the fastest-selling PC game of all time. Lucy Bradshaw is vice-president and head of production and development at Maxis, the studio responsible for a few games you may have heard of, like “The Sims” franchise.
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